Societe Generale Private Banking Switzerland reinforces its team on the UHNWI segment

Societe Generale Private Banking Switzerland (SGPBS) has appointed Luca Vari as Head of the UHNWI (Ultra High Net Worth Individuals) segment in Zurich.

Luca Vari reports to Damien Pierron, Head of the Swiss UHNWI segment, and to Tobias Wagner, Head of the Zurich branch. His mission is to reinforce the Zurich UHNWI segment, key in the SGPBS set up, in particular through the hiring of Relationship Managers with a proven track record in developing this business.

To meet the sophisticated needs of the UHNWI clientele, SGPBS offers tailor-made and high-performance solutions. Luca Vari will thus, in particular, work closely with the experts of the Corporate and Investment Banking of Societe Generale group and its Zurich teams.

SGPBS is strongly committed to further investing in Switzerland and strengthening its Private Banking teams, in view of stepping up its development in the country. From Geneva and Zurich, the Bank’s clients benefit from the financial strength and international expertise of the Societe Generale group, combined with its knowledge of the Swiss economic environment and local entrepreneurship.



Luca Vari, Head of the Ultra High Net Worth Individuals (UHNWI) segment in Zurich

Luca Vari started his career in 1996 at IBF SIM Spa in Milan as Credit Sales covering the Italian financial institutions. He then worked for various banks in Milan before joining Bank of America in 2001 in London, as Vice President, and Lehman Brothers in 2004, as Executive Director.

In 2005, he was asked to join Deutsche Bank as Director for Sales Structured Products and Director for Private Institutional Clients. He was hired by Royal Bank of Scotland in 2008 as Managing Director before moving to Banca Akros in Milan in 2009 as Head of Institutional Sales for the EMEA team. In 2012, he joined JCI Capital in Milan as Head of Capital Markets and became Head of Investment Banking in 2016. 

Luca holds a Master in Banking from the University of La Sapienza in Roma.