Societe Generale Private Banking launches its new advertising campaign

Societe Generale Private Banking has launched its new advertising campaign, founded on a strong commitment to its clients: « We manage your wealth so that you can enjoy it ».

With this advertising film, Societe Generale Private Banking is highlighting the notion of serenity, an essential value for its clients, illustrated by the idea of quality time and sharing the precious moments of life with loved ones.

The film reveals all the benefits that Societe Generale Private Banking brings to its clients: protection of their wealth, a commitment to accompanying them down the generations, professionalism and expertise for a high quality service. Benefits which allow wealthy individuals and families to take full advantage of quality time in total serenity.

Created by the advertising agency Fred & Farid, this original campaign deliberately distances itself from the traditional codes of the private banking universe and shows the universal symbolism of the family relationship simply and with humour.

The campaign, which, notably, includes an advertising film, will run in Europe (outside France) and the Middle East and will be available in digital form on tablets and visible in airport lounges. It will also be relayed in the daily press and in magazines.

Societe Generale Private Banking Advertising 2014